how to show scale in product photography

Have products that come in multiple styles, colors, and sizes? Content photography is needed on a regular, ongoing and consistent basis. If you occasionally need to do small scale product photography, you may find the following site gives a few tips for photographing difficult to light subjects:- By Jonathan Sitbon. Your scale photo can be as simple as placing some house plants on one side of your vintage couch, or setting an umbrella and rain boots underneath the bench you made. To help you streamline your product photography processes, we reached out to a panel of e-commerce pros and product photographers and asked them to answer this question: Keep reading to learn what our pros had to say about how e-commerce companies can improve and scale quality product photography. There are three ways to approach scaling your business with photography: hiring an independent creative agency, hiring a full-time photographer or using the hybrid model (this is how Shopify operates)! … The image must be of, or pertain to, the product being sold. In the last couple of months I’ve shot more and more products (especially for Amazon retailers) and had to start outsourcing the image post-processing. You’ve just become 24/7, meeting the needs of the marketplace and your consumer. Meeting product photography deadlines is a big concern for e-commerce companies. If I’m shopping for a small bag, I don’t want to read your page – I want to look at it. The way materials may affect your photography print pricing list. Scale drawings show an image either reduced or enlarged in size. include action shots or any fluff that may accentuate the product. I also enjoy the challenge of pushing the boundaries, thinking about what the bare minimum gear needed for different genres of photography. Set your guide for bottom aligning your product. This can be used to your advantage for creative shots, but it will completely ruin the sense of scale. There are some plugins that are available that will resize photos once they are loaded to the e-commerce site (especially if one is using Shopify), but these can resize photos in ways that cut off parts of the image. Now you need to adjust your product images to fit the sizing guide. Feel free to drop us a line any time. The lighting. These rulers were designed to give the photographer and the developer the ability to have a scale for small items that need a clear scale for development. This gives the product some context and a sense of scale too. It is an entire business on its own and can be tough to balance. (For the sake of this article, I’m talking about physical dimensions, not resolution). You may not know how much smaller the minaudiere is than the saddle bag, but at a glance you know the minaudiere is “small,” the saddle bag is “large,” and the quilted bag is somewhere in between. First, you should make sure that your subject remains in a similar position relative to the light source, from where you took your gray card reading. “For any business, but especially for e-commerce companies…”. Then move onto to a group of your leading products (maybe with the best margins) in each category. The temperature scale most often used in photography ranges from about 2000K (K=Kelvin) to 9000K. For smaller products, you need to be sure to have all the lights and light boxes necessary. Get the Product Photography Lighting Right. This is what the aperture scale looks like (not to scale): How the F-stop Affects Your Image. All lights need to be the same type. You can’t always put exact measurements on a product image to show its size. Trying to create a home studio on a budget? 7. The most important thing to know about these f-stop numbers is that, from each number to the next, the aperture decreases to half its size. A lot of times trying to do it yourself will involve hiring new employees and project managers as well as buying equipment – all of this while trying to perfect the process and take good photos. This way no matter how long it takes to complete, the end result will be a seamless visual shopping experience for your customers. Here’s a positive example. This is best done before the images are uploaded, using a tool such as Photoshop. Photograph Something White Or Mid-Gray. Watch and learn the pros and cons of each option and how to get started. We’ll show you how to duplicate imagery and change your image margins to represent different product sizes, while saving time and money. Make sure your product will still be clearly visible at that size. Just as words create voice, so do the visuals. Download our white paper, 5 Ways a DAM Helps your Team Meet Deadlines, to discover how MerlinOne can keep your product photographers and your entire creative and marketing teams on-schedule. Create a new Photoshop document set up to your existing specifications. Perhaps you want to show the viewers how you create the items by showing a work in progress. For an e-commerce company looking to scale quality product photography, the photography – or as we call it, “content” – need is real and ongoing; however, the barrier to scale is viewing content as a periodic problem to be solved, and not as a functional, ongoing system. Sometimes this message may not surpass the pure aesthetic enjoyment in each piece, but even in these circumstances, scale is carefully decided on. Use a focal length of 50mm or greater. Scale models are extremely delicate and leaving one out on a shelf to be regularly picked up and dusted is likely to lead to damage. The default name of the folder is the date that the image was photographed. #webdesign #photographywebsite #photographytips. “In order to scale product photography efficiently, there are a couple of things I would invest in…”. The perspective will highlight or exaggerate the height of the object. MerlinOne HIPAA Hybrid Designation Statement, 5 Ways a DAM Helps your Team Meet Deadlines, MerlinOne’s robust, fast, and fault-tolerant system, Leading Non-profit Healthcare Organization Selects HIPAA-Compliant Merlin DAM, MerlinOne Enhances Ad-hoc Reporting for Advanced DAM Insights, The Ultimate Guide for DAM Adoption Across Your Users, Why Metadata is the Heart and Soul of DAM, DAM–the Most Important Part of Your Business Strategy. Scale gives the person looking at your photograph a frame of reference. 3,325. Whatever you use, it needs to fill, or mostly fill, the frame. If a photographer or team has trouble communicating the brand visually, then managing that process at scale when new products are launched or added to the inventory across different channels and marketplaces will be difficult to scale. Beauty creates a positive impression, guide to consistently aligning your product images, low pricing and a 24 hour or less turnaround. Adding, removing and editing a product image is done in the same way as featured images for posts and pages. If you search for packaging mockups on Creative Market, for example, you’ll find there’s a lot available. A few topics from today’s show: Places to outsource in your photography business (and where to find great people) Things to remember when hiring contractors; How to scale without hiring a team Expensive, but allowed to easily and quickly take dozens of quality product pictures each week for our online business. Finally, set your smallest guide the same distance away from medium as medium is from large. How have they communicated such helpful knowledge? Web Design; 67,040 views. While resizing, remember to maintain that bottom alignment for every size. The biggest issue for us was…”. Don’t worry about size while photographing. If your budget allows, and your packaging is standard, instead of shooting photos or spending time or money on photography, consider using product mockups. You don’t want someone to think they’re ordering a large suitcase, then have it arrive and be carry-on size. Time. The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges. Whether you launch a new product, need regular content created, or want to react to a viral or cultural trend, you now have a photographer (and a regular content stream) at your disposal to create quality product photography to scale. Invest in… ” more crucial that these photos have proper alt text language that is descriptive usually much customer. 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